After 20 years in IT, I'm making the jump as a freelance conceptual thinker and copywriter, bringing systematic problem-solving with a proper creative spark.

My spec work has reached millions, including a viral Heineken × Barbie campaign during Barbiemania that earned features in AdAge, Muse at Clio, and Famous Campaigns.

I've had work credited by both Heineken and Specsavers, spoken at international events, got invited to Cannes and I was accepted into the ICAD Upstarts 2025 Programme.

20 years behind the scenes…

Now I want my work to be seen by as many as possible!